A big part of what I'm working on in Learning Technologies (LT) involves design and aesthetics. As Don Norman put it, "we use more, and find it to work better, that which we find beautiful." I couldn't agree more - and once you start paying attention to it, there's a LOT of "bad" design out there. It might be functional, but it might be crudely built, or have an issue or two that drive you mad. In car terms, I think this is reflective of the difference between a kustom and a hot rod. Kustoms are all about aesthetics, even if it's a mild kustom like my Biscayne; speed and function are frequently secondary considerations here. Hot rods are the converse; they are built to go fast at the expense of other things, which can include aesthetics (although one could argue that there is such a thing as a hot rod aesthetic, it's not the primary reason for the modifications IMO). I'm not saying hot rods aren't nice to look at, or that kustoms are slow. Rather, I'm focusing on primary intents with the builder.
That's true in LT as well. Apple might be the closest thing to a kustom - they have a lot of focus on the aesthetics, usability, and convenience of an item; sometime they build an analagous-to Roth-car and do something really, really wild that no one else thought of, and may not even "get". So where the hell am I going with all this, aside from possibly starting a flame war between the Windows and Mac crowds?
My Truth is, I'm not at a final destination yet. I'm so early in this journey towards designing new, relevant, educational material that I've only just begun to acknowledge what I don't know yet. I'm doing this on DA because a simple blog won't capture a lot of what I'll want to talk about - it's easier to discuss aesthetics when you can collectively look at a picture and get the visual channel working to.